No. 02 The problem
Most naming mistakes are found after the money is spent
You pick a name, buy the domain, pay for a logo and print the packaging. Months later a letter arrives, or the office refuses the application because a similar mark already sits in your class.
45
Nice classes
A name can be clear in one class and taken in the next. Most people never check the classes they will actually file in.
8
registries to read
USPTO, EUIPO, WIPO, UKIPO and national offices each have their own search, their own status words and their own deadlines.
450+
USD per mark per year
The usual starting price of a law firm watch service for one mark, before any search or filing work.
Here's the thing. Searching a registry is not hard, reading it is. A record says "LIVE", "Published for opposition" or "Section 8 accepted", lists twelve lines of goods and services in legal shorthand, and gives you no idea whether "Velora" in class 9 is a problem for "Velorin" in class 42. Multiply that by every office you sell in and you can see why most founders stop after typing the name into one search box.
And filing is not the end of it. Somebody files a confusingly similar mark next year, the opposition window closes in 30 days in the US or three months in the EU, and nobody on your team is watching. Ten years later a renewal date slips by. These are boring, predictable failures, which is exactly why software should catch them.