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No. 01 Your AI trademark department

Trademark search, filing and monitoring

Type a brand name and see your registration likelihood and the closest existing marks in seconds.

No account needed for the first check. Public registry data, with the office and record number on every result.

  • USPTO
  • EUIPO
  • WIPO Madrid
  • UKIPO
  • CIPO
  • IP Australia
  • UPRP
  • IP India
Trademark researcher reading official registry volumes at a law library desk

Sample search of an invented mark

Velorin

Cl.9 Cl.42 United States, EU
64
Registration likelihood Moderate, 64 of 100
Moderate risk

Estimate based on public registry data, not legal advice.

Main conflicts

  • VELORA Registered

    USPTO No. 98 412 377 Cl.9 Cl.42

    82%
  • VELLORIN Pending

    EUIPO No. 019 284 551 Cl.42

    67%
  • BELORIN LABS Registered

    UKIPO No. UK00004 102 336 Cl.9

    41%

Recommended classes

Cl.9 Software Cl.42 SaaS

Official fees, USPTO

700 USD for 2 classes

File trademark

Illustration of the result screen. Velorin and the three records above are invented for this sample. A real check lists real records with a link to each office.

No. 02 The problem

Most naming mistakes are found after the money is spent

You pick a name, buy the domain, pay for a logo and print the packaging. Months later a letter arrives, or the office refuses the application because a similar mark already sits in your class.

Founder reviewing a shortlist of brand names at a desk

45

Nice classes

A name can be clear in one class and taken in the next. Most people never check the classes they will actually file in.

8

registries to read

USPTO, EUIPO, WIPO, UKIPO and national offices each have their own search, their own status words and their own deadlines.

450+

USD per mark per year

The usual starting price of a law firm watch service for one mark, before any search or filing work.

Here's the thing. Searching a registry is not hard, reading it is. A record says "LIVE", "Published for opposition" or "Section 8 accepted", lists twelve lines of goods and services in legal shorthand, and gives you no idea whether "Velora" in class 9 is a problem for "Velorin" in class 42. Multiply that by every office you sell in and you can see why most founders stop after typing the name into one search box.

And filing is not the end of it. Somebody files a confusingly similar mark next year, the opposition window closes in 30 days in the US or three months in the EU, and nobody on your team is watching. Ten years later a renewal date slips by. These are boring, predictable failures, which is exactly why software should catch them.

What a late conflict usually costs

  • New domain and redirects
  • Logo and packaging redesign
  • Reprinted labels and stock
  • Ads, listings and reviews tied to the old name
  • Legal fees for the letter you did not expect

Naming without a check

  1. 1Pick a name the team likes and type it into one search box.
  2. 2Buy the domain, brief the designer, print the first run.
  3. 3File in a guessed class, wait months for the examiner.
  4. 4Learn about the similar mark from an office action or a letter.
  5. 5Rename, reprint, and explain it to customers.

With Trademarking

  1. 1Check every shortlisted name against the offices you sell in, in your real classes.
  2. 2Drop the risky ones before anyone designs a logo.
  3. 3File the clean one with prepared classes and wording, in your own name.
  4. 4Get an alert when someone files a similar mark, with the opposition deadline.
  5. 5Renew on time from a calendar that reminds you at 90, 30 and 7 days.
No. 03 How it works

Four steps from a name to a protected brand

The same workspace takes you from the first trademark search to the tenth renewal. Each step uses what the previous one learned about your mark.

No. 01 Search

Check the name where you sell

Type the name, pick the countries and describe what you sell. We compare it with live records in each office by spelling, sound and meaning, inside the classes that matter, and return a registration likelihood with the conflicts behind it.

Northpeak US, EU, UK
  • USPTO records compared
  • EUIPO records compared
  • UKIPO records compared
  • Classes 25 and 35 checked
No. 02 File

Prepare the application in your own name

The filing preparation fills in the owner, the mark, the classes, goods and services wording from the office lists, the specimen checklist and the office fee. You submit it in the office portal, or a partner attorney files it where the office requires a representative.

Owner
Your company
Office
USPTO
Classes
Cl.25 Cl.35
Official fee
700 USD

Package 4 of 5 sections ready

No. 03 Watch

Know when someone files something close

Every new filing in the offices we track is compared with your watched marks after each registry update. Anything above your similarity threshold lands in your alert inbox with the country, the class, the source and the deadline to act.

NORTHPEAKS New filing

EUIPO Cl. 25 filed yesterday

88%
No. 04 Protect

Oppose, renew and keep the portfolio clean

Opposition deadlines are calculated per office, renewals are on a shared calendar, and every mark has its status, documents and owner in one record. Your team stops relying on a spreadsheet that one person updates.

  • Opposition window closes EUIPO 21 days
  • Renewal due USPTO 84 days
  • Declaration of use USPTO 7 months
No. 04 Registration likelihood

One number you can read and the records behind it

A trademark search that only says found or not found leaves you guessing. The likelihood score weighs five signals and shows which records pulled it down.

Think of it as the question an examiner and a competitor will both ask: would a buyer confuse your name with one that is already on the register, for the same kind of product? We answer it with data you can check, not a black box. If the score is low, you see exactly why, and you can try a variant in the next minute.

The score is an estimate based on public registry data, not legal advice. It does not know about unregistered use or how a specific examiner will rule. That limit is printed next to every score.

38
Registration likelihood Unlikely, 38 of 100

Sample, invented mark

Brightloom

Candles and home fragrance, United States and EU

Cl.4 Candles Cl.3 Fragrance
  • Spelling and look

    Letters shared with the closest live mark, length, first syllable.

    74%
  • Sound

    How the name is pronounced in English, compared phonetically.

    81%
  • Meaning

    Same idea in other words or translations, for example loom and weave.

    46%
  • Class overlap

    Whether the conflicting goods sit in your classes or related ones.

    90%
  • Record status

    Live registrations weigh more than pending, dead records barely count.

    70%

Bars show how strongly each signal points to a conflict with the closest record. Higher means riskier.

70 to 100

Likely

No close live marks in your classes. Most names in this band go on to file. Set up monitoring so it stays that way.

40 to 69

Moderate

Something close exists, often in a neighbouring class or with a different meaning. Read the conflicts, narrow the goods, or test a variant.

0 to 39

Unlikely

An identical or near identical live mark covers the same goods. Renaming now is cheaper than renaming after launch.

No. 05 Trademark monitoring

Someone files a similar mark and you hear about it the next morning

Registering a mark gives you rights. Watching the register is how you keep them. Every new application in the offices we track is compared with the marks you watch.

Watch alert Example

A potentially conflicting mark was filed yesterday in Germany

Your mark

HALDEN

New filing

HALDEN BAY

Office

DPMA, Germany

Class

Cl.25

Similarity

91%

Opposition period ends in 89 days

Dismiss Start opposition

Illustration with invented marks. Real alerts link to the record on the office register.

  • Similarity percent

    Each alert carries one figure for how close the new filing is, built from spelling, sound and meaning. You set the threshold per watched mark.

  • Country, class and source

    You see the office, the classes of the new filing and a link to the official record, so you can read it yourself in a minute.

  • Deadline to act

    Opposition periods differ by office, 30 days at the USPTO after publication, three months at the EUIPO. The alert shows the date that applies.

  • Daily digest, working hours

    Alerts arrive as one email per day in your working hours, not as a stream of pings. The inbox in your workspace keeps the history.

Law firm watch services usually send a monthly report per mark. Our trademark monitoring runs after every registry update, so the window to oppose is still wide open when you hear about a new filing.

No. 06 Portfolio

Every mark, every office, one register you can trust

Statuses, classes, renewals and deadlines for all your marks in one record per mark, refreshed from the offices. Nobody has to keep a spreadsheet alive.

  • Status read from the office record, with the date of the last change
  • Renewal and declaration of use dates calculated per office
  • Reminders at 90, 30 and 7 days to the owner of each mark
  • Documents, certificates and filing packages attached to the record
Brand manager comparing two trademark records on a laptop

Portfolio 6 records

All offices Deadlines in 90 days Export CSV
  • NORTHPEAK Registered

    USPTO 7 412 093 Cl.25 Cl.35

    Declaration of use in 7 months

  • NORTHPEAK Registered

    EUIPO 018 904 227 Cl.25

    Renewal in 84 days

  • NORTHPEAK Published

    UKIPO UK00003 881 405 Cl.25 Cl.35

    Opposition window closes in 19 days

  • NP MERINO Pending

    USPTO 98 551 106 Cl.25

    Office action reply in 41 days

  • NORTHPEAK Registered

    WIPO Madrid 1 794 320 Cl.25

    Dependency on base mark ends in 3 years

  • SUMMIT LAYER Expired

    CIPO 2 304 918 Cl.25

    Lapsed, not renewed

Illustration with invented marks and numbers. Your portfolio shows your real records with a link to each office.

No. 07 Oppositions

Stop a lookalike mark before it is registered

Every office gives earlier owners a short window to object to a new application. We count the days for you and prepare the draft, so the window never closes in silence.

Opposition windows after publication

  • USPTO United States 30 days extensions available on request
  • EUIPO European Union 3 months cooling off period follows
  • UKIPO United Kingdom 2 months extendable to 3 months
  • UPRP Poland 3 months from publication of the application

Opposition drafts are part of the Business and Agency plans. Read more on trademark opposition deadlines by office.

Notice of opposition, draft Window open

Your earlier mark

HALDEN

EUIPO 018 552 904

Cl.25 Cl.18

Contested application

HALDEN BAY

EUIPO 019 310 772

Cl.25
91%
  • Earlier rights listed
  • Overlapping goods in class 25 matched
  • Likelihood of confusion grounds drafted
  • Proof of use of the earlier mark

Deadline 62 days

Export draft

Illustration with invented marks. Opposition fees are paid to the office.

  1. 1

    A watch alert flags the new filing

    You see the record, the similarity and the date the window closes.

  2. 2

    You decide in one click

    Dismiss it, keep watching, or start an opposition from the alert.

  3. 3

    The draft is prepared for you

    Earlier rights, the conflicting goods and the grounds are filled in from both records.

  4. 4

    You or a partner attorney file it

    You submit it in the office portal, or a partner attorney files where the office requires one.

No. 08 Pricing

One subscription for search, filing and watch

Pick the plan that matches how many marks you protect. Yearly billing saves 50 percent and is selected by default. Official office fees are paid to the office.

Prices in USD. Official office fees are not included.

Founder

For a founder protecting one brand.

49 USD per month

Billed as 588 USD yearly

  • 30 AI trademark searches per month
  • Registration likelihood, main conflicts and recommended classes
  • 1 filing preparation per month
  • Monitoring for 3 marks with email alerts
  • Filing path and status tracking
  • Renewal and deadline reminders

Business

For portfolios

For a company with a brand portfolio and an in-house team.

149 USD per month

Billed as 1,788 USD yearly

  • Everything in Founder
  • 200 AI trademark searches per month
  • 5 filing preparations per month, multi-country
  • Monitoring for 25 marks with daily alerts
  • Portfolio management and renewal calendar
  • Opposition workflow with deadline calculator
  • 5 team seats, roles, CSV and PDF exports

Agency

For naming agencies, branding studios and IP law firms.

499 USD per month

Billed as 5,988 USD yearly

  • Everything in Business
  • 1,500 AI trademark searches per month
  • 25 filing preparations per month
  • Monitoring for 250 marks and client workspaces
  • White label reports
  • API access with 10,000 calls per month
  • Unlimited seats, SSO, audit log, 1 business day support SLA

For larger teams and firms

Agency includes single sign-on, roles per workspace, an audit log of every change, unlimited seats and an API. You set it up yourself from the workspace, and you can start the same day you subscribe.

Try it on one name first

The name check at the top of this page runs once without an account. Plans start when you need more searches, a filing preparation or monitoring. Cancel any time from the billing portal, the plan runs to the end of the paid period.

Full plan comparison and billing questions on the pricing page.

No. 09 Global filings

Protect the brand in every market you sell in

Trademark rights stop at the border. File directly with each office, or use one international application under the Madrid System and pick the countries you need.

National and regional offices

One application per office, in its own language and rules. Best when you need two or three markets, or when a market is not part of the Madrid System.

The Madrid route

One international application through your home office, one set of fees in Swiss francs plus a fee per country you designate. It depends on your home mark for five years, so we check that one first.

One record per mark

However you file, each country shows up in your portfolio with its own status, deadlines and renewal date.

Export manager preparing parcels for several countries

Official fee estimator

Pick how many Nice classes you file in and see the application fee each office charges, in its own currency.

Classes

  • USPTO United States

    Per class of goods or services. Applicants from abroad need a representative. Source

    700 USD

  • EUIPO European Union

    Includes the first class. Applicants from abroad need a representative. Source

    900 EUR

  • UKIPO United Kingdom

    Includes the first class. Source

    220 GBP

  • WIPO Madrid International

    Plus individual or complementary fees for each designated country. Source

    653 CHF

  • CIPO Canada

    Fees are indexed every January. Source

    611 CAD

  • IP Australia Australia

    Per class. Source

    660 AUD

  • UPRP Poland

    Includes the first class. Applicants from abroad need a representative. Source

    570 PLN

  • IP India India

    Per class. Source

    9,000 INR

Basic application fees from each office's published fee table. Fees are paid directly to the office, never to Trademarking, and are not part of your plan. Offices change fees from time to time, so the source link is the final word. More in the trademark registration cost guide.

No. 10 Who it is for

Built for the people who own the name

A solo founder checking a first brand and a law firm watching 250 client marks use the same records. The plan decides how much of it you get.

Plan Founder

Founders and startups

Check the shortlist before the logo, the domain and the pitch deck. File the winner in your own name with the classes already chosen, then watch it from day one.

  • Searches across the offices you sell in
  • One filing preparation per period
  • Watch up to 3 marks
Plan Founder or Business

E-commerce and marketplace sellers

A registered mark is what marketplace brand programs ask for. Check the name in the US and EU, file it, and get told when a copycat files something close to your listing name.

  • Class suggestions for physical products
  • Status tracking until the registration number arrives
  • Alerts for lookalike filings
Plan Business

In-house legal and brand teams

One portfolio for every mark, office and deadline, with roles for legal, marketing and product. Clear new campaign names in minutes instead of opening a ticket with outside counsel.

  • Portfolio and renewal calendar
  • Opposition drafts
  • Watch up to 25 marks, 5 seats
Plan Agency

Agencies and law firms

Screen dozens of candidate names per naming project, send clients white label reports under your brand, and run watch for client portfolios from separate workspaces.

  • White label reports and client workspaces
  • Watch up to 250 marks, unlimited seats
  • API for search and watch alerts

More examples by team and industry on the use cases page.

No. 11 Compare

Three ways to clear a name, side by side

Each one has its place. Most teams use Trademarking for every name they consider and bring in a lawyer for the few cases that need an opinion.

DIY registry search

Time per name
An hour or more per office, reading records one by one
Cost
Free, paid in your own time
Coverage
One office at a time, mostly exact matches
Monitoring
None, you search again by hand
Legal advice
No

Law firm clearance

Time per name
Several days to two weeks for a written opinion
Cost
Usually several hundred to a few thousand USD per name and country
Coverage
The markets and classes you brief, checked by a person
Monitoring
A separate watch service, often billed per mark
Legal advice
Yes, a lawyer signs the opinion

Trademarking

Time per name
Seconds for a likelihood score and the main conflicts
Cost
From 49 USD per month billed yearly, 30 searches included
Coverage
Eight offices in one search, by spelling, sound and meaning, in your classes
Monitoring
New filings compared with your marks after every registry update
Legal advice
No, an estimate from public data, with a partner attorney where an office requires one

You might be thinking

I can just search the USPTO myself.

You can, for exact matches in one office. Lookalikes that sound the same, sit in a related class or live in the EU are where most refusals come from.

A lawyer is safer.

For a dispute or a final opinion, yes. For the twenty names you test before picking one, a score with sourced records saves you the fees for nineteen of them.

I will file once and be done.

The risk keeps coming after filing: new lookalike applications, opposition windows, declarations of use and renewals. That is why monitoring runs all year.

How to trademark a name from search to monitoring

To trademark a name, search the registers for identical and similar marks in your classes, choose the Nice classes that match what you sell, file an application with each office where you trade, answer any objections, and then watch new filings and renew every ten years.

A registration gives you a certificate, a public record anyone can check and the right to stop a confusingly similar mark for related goods and services. The outline is the same at the USPTO, the EUIPO, the UKIPO and most national offices. The fees, the deadlines and the opposition windows differ, and that is where people get caught.

Most problems start before filing: a name picked after the branding work, a descriptive name that is hard to register, the wrong owner on the application or classes copied from a competitor. After registration the risk moves to lookalike filings and missed renewal dates, which is why monitoring belongs in the plan from day one.

The full guide walks through each step with the office fees, the opposition windows and a checklist of common mistakes. Start with the name check at the top of this page to see where your own name stands today.

Read the full guide

No. 14 Questions

Frequently asked questions

Straight answers about the score, filing, fees and what happens to your data.

Something else? Write to [email protected].

01 Is a Trademarking result legal advice? Do I still need a lawyer?

No, the result is not legal advice and Trademarking is not a law firm. The likelihood score is an estimate built from public registry data: identical and similar marks, how close they sound and look, whether the goods and services overlap and whether the record is still alive. For many founders that is enough to drop a risky name early or to file a clean one in their own name. When an office requires a representative, for example a US-licensed attorney for applicants domiciled outside the United States, or an EEA representative at the EUIPO for applicants outside the EEA, the filing package goes to a partner attorney who files it for you. If your situation is unusual (a dispute, a cease and desist letter, a coexistence agreement), talk to an attorney before you act.

02 How accurate is the registration likelihood?

It measures what the registers can tell: live marks that are identical or close in spelling, sound and meaning, in the classes you sell in, in the offices you picked. A name with no close live records in your classes scores high. A name with an identical registered mark in the same class scores low, and you see that record with its number and a link to the office. What the score cannot see is use that never reached a register (common law rights in the US, for example), how a particular examiner will read descriptiveness, and marks filed in the last few days that the office has not published yet. That is why the result shows the conflicts behind the number, so you can judge them yourself, and why monitoring keeps checking after you file.

03 Which countries and registries do you cover?

Searches and fee tables cover the United States (USPTO), the European Union (EUIPO), the United Kingdom (UKIPO), international registrations under the Madrid System (WIPO), Canada (CIPO), Australia (IP Australia), Poland (UPRP) and India. Every result names the office it came from and links to the official record, so you can always check the source. Registry data refreshes on a daily cycle per office.

04 Who files my application and in whose name?

You do, and the application is always in your own name or your company name. Trademarking prepares the package: owner details, the mark, the Nice classes, goods and services wording taken from the office ID lists where possible, the specimen checklist and the office specific steps. You submit it in the office portal. Where an office requires a representative, a partner attorney files the same package for you and you stay the owner on the record. We never file in our name, and we never hold your mark.

05 What do the official fees cost and who do I pay?

Official fees are set by each office and paid directly to that office, never to Trademarking. As a rough guide from the fee tables we track: the USPTO charges 350 USD per class for an electronic application, the EUIPO 850 EUR for the first class, the UKIPO 170 GBP for one class plus 50 GBP for each extra class. The cost estimator on this page and the trademark registration cost guide show the table for each office with the source link. Your subscription covers the software, not the office fees.

06 Why a subscription and not a one-time filing fee?

Because most of the risk starts after you file. Other people keep filing similar names every day, opposition windows open and close in 30 to 120 days depending on the office, renewals come due every ten years, and you will check more names than you think (product lines, sub-brands, new markets). A one-time filing service stops caring the day the application is sent. The subscription keeps the search, the monitoring, the deadlines and the portfolio running all year, at a price that is close to what a single law firm watch costs for one mark.

07 Can I cancel any time? What happens to my monitored marks?

Yes. You cancel in the billing portal from your workspace, and your plan stays active to the end of the period you paid for. Until then monitoring keeps running and you can export your portfolio, filing packages and alert history as CSV and PDF. After the period ends, monitoring stops and no new alerts are sent. Payments are final under our refund policy, so canceling does not refund the period already charged.

08 Do you sell or share the names I search?

No. The names you search stay private to your workspace. We do not sell them, we do not publish them, and we do not file anything based on them. Searches run against registry data we already hold, so typing an unreleased product name does not send it to an office. Team members see the searches of their own workspace, and on the Agency plan each client workspace is separated.

09 Can my agency or law firm use it for client work?

Yes, that is what the Agency plan is for. You get client workspaces, monitoring of up to 250 marks, white label reports with your logo and colors, unlimited seats, SSO and an API for search and watch alerts. Naming agencies screen dozens of candidate names per project and send a clean report under their own brand. IP firms run watch reports for client portfolios and keep docketing in one place.

10 What is the difference between a trademark search and a clearance search?

A quick trademark search checks whether an identical or very close mark already exists. A clearance search goes further: phonetic and visual variants, translations, related classes and the status of each record, so you can judge the risk of an objection or an opposition. Trademarking runs the second kind by default and shows the result as a likelihood score with the conflicts that drove it.

11 How do I pick the right Nice classes?

Tell us what you sell in plain words and we suggest the classes that match, with the reason for each one. Software you download is usually class 9, software you offer online is class 42, clothing is class 25, cosmetics class 3, retail services class 35. Filing in too few classes leaves gaps, filing in too many costs more and invites oppositions. The trademark classes hub explains all 45 with examples.

12 Do you cover logos and design marks?

Word marks are searched in the demo. After signup you can mark a check as including a logo, and the filing package handles a figurative mark (the image file, the description and the color claim). Design similarity is reviewed in the conflicts list together with the word elements, because most logo conflicts come from the words inside them.

No. 15 From the blog

Practical reading on names and marks

All articles
No. 16 Start

Check your name before you spend on it

One search shows your registration likelihood, the closest marks with their source and the classes to file in. It takes less time than reading this paragraph twice.

The first check needs no account. Plans from 49 USD per month billed yearly.

Shop owner placing a newly branded product on a retail shelf
Check my trademark